British Vogue. April 1989 & January 2010
I spent a rather chilly morning at Portobello Market today with a friend. Browsing through vintage shops, I came across one that sold old Vogue magazines from the late 80's / early 90's. Funny, seeing as one of my "new years resolutions" is to collect Vogue magazines. I was lucky to get the 1989 Vogue as a gift , with a then 35 year old Kim Basinger gracing the cover just 2 months before the release of Tim Burton's successful Batman film and might I add a year before meeting Alec Baldwin [ ongoing custody battle ..blah blah... who gives a shit, eh? ]. And oh, the other chick is Rachel Weisz for those of you, who like me, were too busy drooling over Ralph Fiennes in The Constant Gardner to notice anything or anyone around him.
So I thought let me browse through the two and see what has happened in what is pretty much a decade between the two covers. So here are a few things I noticed:
1. There is shit loads of text on the cover seeing as we live in a world were advertisers and "10 ways to blow his mind" are needed to sell a magazine
2. Beauty giants are using younger people to sell products ... no brainer
3. Folks are still holding on to a "safe" and rather repetitive look with their ads. Look at the Coco Chanel ads
4. Models are skinnier (gasp!) and look more pissed off. Makes sense if no one fed you on set. Ha ha
5. MALE MODELS used to have a few editorial pages! But now they are pushed into the background, used merely as sexual props, and can no longer put their vogueing to practice like they did back in the day ... moment of silence
6. ... and the size of the magazine is smaller, with less pages. I guess we started caring about trees more at some point between 1989 and 2009
1. There is shit loads of text on the cover seeing as we live in a world were advertisers and "10 ways to blow his mind" are needed to sell a magazine
2. Beauty giants are using younger people to sell products ... no brainer
3. Folks are still holding on to a "safe" and rather repetitive look with their ads. Look at the Coco Chanel ads
4. Models are skinnier (gasp!) and look more pissed off. Makes sense if no one fed you on set. Ha ha
5. MALE MODELS used to have a few editorial pages! But now they are pushed into the background, used merely as sexual props, and can no longer put their vogueing to practice like they did back in the day ... moment of silence
6. ... and the size of the magazine is smaller, with less pages. I guess we started caring about trees more at some point between 1989 and 2009